Florence and James Kennedy Florence cycling around London

A brief history of Petalon

Petalon was born in East London and founded by Florence Kennedy in 2014, shortly after her husband James began his bicycle manufacturing business. When James needed to send a bunch of flowers one day, they both realised there wasn’t much choice if you wanted to send something beautiful and original for a reasonable price. Surrounded by James’s bicycles, Florence and James began to form an idea for a better kind of flower delivery. Petalon was born, with the aim of offering beautiful yet affordable flowers, in a more conscious way.

Every week, we design two fresh bouquets. We deliver these across Britain for 7 days, before designing another two bouquets for the following week and starting again. This means we have a constantly changing offering of flowers with each season, whilst making sure our wastage stays low. The imported cut flower industry isn’t too kind on the environment, so we wanted to not only reduce waste in this wasteful industry but also give something back where we could. That’s why our bouquets are packaged in biodegradable or recyclable materials, we donate 5% of profits to bee conservation charities and we plant a tree in Britain for every 100 bouquets we send, which you can read more about here.

In the early days, it was just Florence and her bike, heading to the market at 4am to select flowers, then heading home to arrange the bouquets, write out people’s messages and then hand deliver her creations across London. As word of mouth grew, so did our delivery area and our team. Petalon was featured by Vogue, Vanity Fair, Time Out and the Evening Standard to name just a few. We started doing weddings and workshops and Florence was invited to write her own floristry book, Flowers Every Day, published with Pavilion. With a book and a baby on the way, a more formal business structure was needed and Becki joined the team in 2016 as Head of Operations (and general captain of the ship “Petalon”), James took over the commercial stuff and we hired dedicated florists and cyclists.

In 2018 we extended our service from 5 days a week to 7 days a week and launched our nationwide service, offering the same Petalon bouquets on a next-day service to the rest of the country using a carbon-neutral courier. We were delighted to see our bouquets popping up all over Britain and we continued to deliver to 50 postcodes across London by bicycle, as well as to the rest of the country, all from our studio in East London.

In 2020, James and Florence made the decision to move their family out of London and to Cornwall. Petalon has always been a family-run business and although we would have loved to have kept our London studio it just wasn’t possible during the pandemic. So Petalon moved to Cornwall too, which meant leaving London and our bicycle delivery behind. However, in turn, we gained the space and the resources to be able to grow our own flowers and make British flowers more accessible, wherever you live. We now have two commercial size polytunnels, rows upon rows of flower beds and a budding flower farm of our own, offering customers the opportunity to buy our highly seasonal Field Flowers, cut straight from our farm in Cornwall and delivered to homes across Britain the next day.

If you’d like to keep up to date with Petalon, sign up to our newsletter below. Every Thursday we brighten people’s inboxes with our bouquets for that week and every Monday we let you know about other goings on at Petalon – from what’s going on on the farm, to news, recommendations and things we love.

  • All of our flowers are delivered using a carbon neutral service
  • All of our packaging is recyclable or biodegradable & we compost all of our green waste for use on the farm
  • We donate 5% of our profits to bee conservation charities
  • We plant a tree for every 100 bouquets we send