Cloud Busting

Flower clouds are at once one of the most difficult, enjoyable, deceptively expensive, beautiful, laborious and instagrammable pieces of floristry you can do. Here we’re trying to demystify one of floristry’s more intimidating elements!

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Seasonality

OK, so this title is a little misleading. The seasonality we want to talk about doesn’t refer to the amazing flowers that come and go each month, but the way that working with flowers changes throughout the year in a commercial sense.

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Our World

As soon as they hit the keyboard our fingers automatically found themselves writing the words “The UK has climate change on the brain at the moment”. That we feel the need to write or say those words at any point pretty much summarises the issue at hand.

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Flowers for businesses

The vast majority of flowers that we send are one-off gifts. Because we’ve now grown to a point that we know roughly (give or take 20%) how many of these we’ll be making each day we’ve managed to create systems and economies of scale to match these numbers

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Flowers are good for you. Science says so.

Flowers have a long-held and well-deserved reputation for making us happy. We give them to people to celebrate great moments and well as to soften the worst ones. It’s one of those truths that we all accept to be true, without ever really thinking about how or why they work.

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SEO

SEO is one of those lovely abbreviations that have become commonplace to the point that most people know what it stands for, but that very few know what that actually means or entails.

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100 bouquets in a day

There are lots of different types of floristry and they require lots of different skills. To make a great centrepiece you need patience, a clear idea of where you’re headed and an appreciation for the 3 dimensional aspect of your creation.

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Teaching

It’s a brand new year and every billboard, radio advert and yoga teacher Instagram caption is screaming NEW YEAR: NEW YOU or something along those lines. We’re bang up for self improvement here at Petalon Towers.

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Choosing

Flower selection is the most important part of this business. By “this business” we don’t mean floristry in general, we mean Petalon very specifically. There are two crucial components to this selection - creativity and cost.

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